Fortress 2: Re-Entry (1999)

Federal furniture from the channels to do so the terminal

Chinese local enterprises away from the planned economic system from the moment they realized that the “allow customers to buy goods” in importance. “Main channel”, “channel subdue,” “may channel underwent the world”, to a certain extent, the channel became a key local enterprises winning the market. Franchisee is a channel for the carrier, the product to market must be adopted by a large group of franchisees, so manufacturers of concern about the concentrated almost entirely to a franchisee who.

However, the excessive emphasis on the franchisee, in unwittingly allow enterprises to forget the most important destination marketing – consumers, but the formation of a franchisee to sell products to the entire sales process is the completion of the inertia of thinking, even if the manufacturing enterprises are the “consumer service”, “to meet consumer demand” often talked about, but I saw quotations not take action. This Zhizuo channel not do the terminal state of the channels tend to allow enterprises to expand their “form than content.”

As a leader in the furniture industry is the federal removal of the “inertia” of the fog, the channels extend to the terminal. When everything is to think from a consumer point of view, the Federal channel layout completed a magnificent turnaround.

Franchisee contending

Attach importance to franchisees, and no one wants to gain market share in manufacturing companies when they have to bear in mind the main points of the federal no different. Building process in the federal channel, in order to ensure that the interests of franchisees and to prevent vicious competition, Tong Cheng, usually in a single city to implement the exclusive agency system. Even in the franchisee failed to achieve the desired operating level, the Federation is not hard to change the franchisee or direct self-employed. This channel construction is undoubtedly the point of view from a franchisee, rather than a consumer perspective, nor even the interest from the enterprise point of view.

What consumers want? More choices and better service. Enterprises need? Bigger market share and as much as possible in more market segments champion.

As a result, the shortcomings of the rigid sole agent emerged. Exclusive agent is bound to operate the majority of the Federation’s range of products in order to achieve a particular segment of the coverage area, and if the franchisee and energy are limited, it will certainly not provide a good service to consumers, the question arises, direct damage is the federal brand.

Therefore, the Federation of structural adjustment, change over to join the exclusive agent for the Tong Cheng to jointly operate. Such operations are not homogeneous and conflict, but differences, collaboration type. The Federation had been promoted since last year to achieve such a perfect state – Tong Cheng to franchisees operate more than one market, win-win symbiosis.

And let the franchisee to Tong Cheng hundred flowers blossom and a hundred schools contend, he does not leads to vicious competition, in fact is based on proximity to a vast array of products and structures. Since 1999, the Federal began to enrich their own product lines related to the direction of diversification, as at present, eight large solid wood furniture series as the main body, matching sofas, mattresses, supplemented, constitute a comprehensive package of federal domestic product A total of 10 series. Let the federal or the product in terms of style, materials were able to cover more of the consumer groups. Original continuous introduction of new products is in fact the same time ensuring the interests of both channels for the consumer segment. The joining of different providers can each operate mid-grade wood or solid wood, you can choose different styles, materials, price of the product dislocation business. In addition, in a certain area of expertise or a particular level of a sub-category within the market, the Commonwealth is able to provide to the franchisee with competitive professional products. So that operators can also choose to join the professional sofas, mattresses, cabinets, carpet and other products for professional management and services. The specific situation of the market, comprehensive product management and professional category can be divided into business together. This is actually a three-dimensional channel, is a federal grand manifestation of the brand concept, which means that the federal vision is not limited to one city had a pool, but the entire consumer market.

Marketing multi-dimensional forward

Federal marketing, no longer confined to franchisees, but consumer-oriented, market-oriented. But it is undeniable that many consumer-oriented services is still to be done by the franchisee. Want to really close to consumers, it must be done with partners to join the market. For the Federation, more than 1300 stores the equivalent of 1300 leading to the market, bridgehead, they located in the crucial, but in the whole market on a large map spread is inevitable, how to make each of Fortress have played a good fighting? Is a federal issue must be addressed.

Federation from last year, began marketing the entire multi-dimensional forward, close to the terminal refined services market. First of all, the federal home accessory products to implement an integrated high-end, mid-range products sub-channels for business, professional sofas, mattresses, cabinets, carpet and other products for specialized operations, from product marketing dimension close to the market to do specially for fine. At the regional distribution on the market as a whole due to differences between north and south the situation, the federal implementation of the entire terminal network management of the North-South Division, District 6 Market Area Fine separately, in the marketing management to do meticulous precision. Manufacturing base of the north-south pattern of forward logistics bases, ERP system, the opening of a City, a strategy of marketing support, site shop, close to the commercial display of standardized services, all-round close to the terminal, so that consumption of refined service market. In brand building, in 2010, the Federal Furniture Group exclusive special broadcast in the form of annual running CCTV-3 “Artistic Life” section. Continues to progress, continue to accumulate in the passed 25 years of glorious history, the Federal profound accumulation began to emit a strong new impetus in the integrated manufacturing capabilities, marketing capabilities have been fully upgraded at the same time, a prelude to a comprehensive brand-building is also slowly opened. Put in CCTV, indicating that in the next 25 years, the federal market for the brand as the leading integrated marketing strategies for a comprehensive way.

Chinese Famous Brand, China Top Brand, National Light Industry advanced collectives, laboratories, certification and accreditation by the national … … Federation joined the business relies on everyone to feel the power of strong brands is no longer man combat, but has become Army members, in order to win a bigger market launch competitive actions.
About the Author


I am a professional editor from
China Manufacturers
, and my work is to promote a free online trade platform.
http://www.cheaponsale.com/ contain a great deal of information about

home theater recliner
,
click clack bed

welcome to visit!

(F) (O) (R) (T) (R) (E) (S) (S) 2 Re-Entry (1999 Action Sci-Fi) Part 1 of 8

Fortress 2: Re-Entry $2.99 ...

Fortress 2: Re-Entry $9.99 ...