The Four Feathers (2002)
Frbiz.com Reports Zhejiang Xintang Town -China’s Textile Town
At a recent meeting of the national textile industry development and industry cluster work meeting, New Town, Xiaoshan District, Hangzhou, Zhejiang Province won the China Textile Industry Association, China Household Textile Industry Association awarded the title of China’s down textile town.
New Town is located in Xiaoshao plain water network area, located in the south bank of Qiantang River in Hangzhou away from Hangzhou Xiaoshan International Airport 14 kilometers, an area of 35 square kilometers, has jurisdiction over 37 administrative villages and 2 conversion villages, three communities, the resident population 45000 people. 104 State Road, Hangjinqu roads, Xiaoshao canals, Hangzhou-Ningbo Railway and Zhejiang-Jiangxi railway runs through the whole territory, and convenient transportation. Is a nationally renowned down distribution center in October 1998, was named Zhejiang Province, “down town.”
Since reform and opening, with regional characteristics, in order to down the home textiles industry as raw material, the rapid development of a batch of excellent grade on the scale of the home textile enterprises, the town for years on the value of 13 million businesses, 50 million yuan on the Enterprise 5. Completed in 2002 industrial output value of 6.6 billion yuan, profits and taxes 380 million yuan and export volume 2.53 billion yuan. Among them, down and apparel industry realized total industrial output value of 39.1 billion yuan, accounting for 60.7% of the town industrial output value, sales 3.85 billion, accounting for 66.8%, profits and taxes 265 million yuan, accounting for 69.7%, export trade volume reached 2.42 billion yuan, accounting for 95.7%, the main products are home textiles, bedding, down and all kinds of clothing, seat cushions and so on, can produce all kinds of feather is 5 million, 8 million various types of garments, all kinds of blocks Cushion 13 million. Products are “North Swan”, “Di Ouda”, “Samsung”, “Victoria America” and other well-known brands, employing nearly 30000 people. There are 56 domestic joint ventures, import and export trading company 5, down market, cotton yarn market, two, as well as the logistics market a complete set. International Feather Bureau 45th Annual Meeting held in Beijing during the establishment of sub-venues in Xiaoshan, and visit and inspect the Xintang down and garment enterprises, Xintang called “feather stuffed capital.” In order to actively support this feature development of the industry in the Xiaoshan District, the district government’s strong support Xintang established an area of 10.7 square kilometers and apparel industrial park down by more than two years of development and construction, the park has been shape, the town 60% of the relevant businesses have concentrated in the park, in 2002, received the “National Science and Technology Park township and village enterprises,” the title of Zhejiang Province, named “Down specialized industrial production areas,” as compliance Hangzhou park.
Xintang down and apparel industry, the technical equipment, with the leading domestic level, there are from Japan, Italy, the introduction of quilting, NC-type computer typesetting, cutting machine, feather analyzer, Needle machine. In the management of the majority of enterprises through the ISO9000 series certification and the adoption of ERP and other modern advanced management method, enjoyed a high international reputation. In order to accelerate the development of regional characteristics of the economy in 2001, down and apparel industry has developed 10-year development plan in the development of a strategic intent to take industrial park led strategy, business innovation strategy, marketing strategy, high-end talent-led strategies for the four major strategies. And to take four measures: First, focus on industry research, do a good job market trends, industry outlook, products, style, and government services such as research, with full respect for the market behavior of enterprises to promote business decisions with foresight and scientific rationality. Second, support for industry associations, to establish good coordination mechanisms and the normal trade cooperation mechanism, and guide the healthy development of the industry. Third, strengthening the technological transformation, focusing on quantity expansion to quality improvement of transformation, continuously improve the industry’s technological level. Famous Fourth is the development of new products, open up domestic and foreign markets, from the original focus on the international market to the international and domestic development of the transition and try to continuously improve its market share.
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